Corporate Partnerships

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Corporate Partnerships

Corporate partnership with Bideawee provides companies the benefit of our 100 plus years of experience, loyalty, and reputation as a leader and innovator in the field of animal welfare. Making a commitment as a Bideawee partner shows consumers and employees your compassion for and support of our mission, involving them in our shared cause. Together we can benefit each other and ultimately make a lasting impact on the lives of countless cats, dogs, puppies, kittens, and their human companions.

The 2007 Cone Cause Evolution Study showed that:

83 percent of Americans think companies have a responsibility to help support causes

92 percent say they have a more positive image of a company that supports a cause they care about.

72 percent of Americans wish their employers would do more to support a cause or social issue. This has climbed 38 percent since the last survey in 2004.

Americans also indicated that a company's commitment to a social issue is important when deciding:

which companies they'd like to see doing business in their local community (86 percent)

where to work (77 percent)

which stocks or mutual funds to invest in (66 percent)

Why an animal charity?

63% of Americans own a pet which equates to 71 million homes and this number continues to grow

In 2007, $41.2 billion dollars were spent on pets. In 2008, this is expected to grow to $43 billion.

Pet owners report higher household incomes than the total U.S. population. They are more likely to own their home and more likely to have young children under 18 years at home.

People have warm and fuzzy associations with pets. Partnering with an animal charity will help you share in that image. Watch any media and you will see how prevalent pets have become. You will see columns devoted to pets as well as TV channels solely dedicated to pets.

Reasons to Partner with Bideawee:

Compelling Cause: Bideawee helps place homeless, neglected dogs, cats, kittens, and puppies in permanent loving homes. We also help promote responsible pet ownership so that fewer animals are abandoned.

Trust and Reliability: Bideawee is the oldest no-kill humane organization in the country. Founded in 1903, by a pioneering woman, Florence Kibbe, we have 3 locations in Manhattan, Wantagh in Long Island and Westhampton. Because we are a trusted and efficient organization, we are one of the few humane groups to have approval by the Better Business Bureau.

Large Impact Programs: Bideawee touches thousands of animals and animal lovers each year through rescue and adoption, humane education, pet therapy, reading to dogs for literacy, animal behavior training, affordable medical care and memorial park services. This serves to not only give homeless animals a second chance at life, but also helps to ensure that dogs and cats are well cared for and maintain healthy relationships with their owners.

Great Visibility: This year alone, Bideawee has been featured in Good Morning America, The Early Show, CBS, Fox Business Channel, Fox and Friends, Good Housekeeping and many more media outlets.

Other Partnership Benefits Available:

Bideawee endorsement of your product

Bideawee logo on your marketing materials and website

Advertising, promotional and publicity campaigns

Print, website and e-marketing

Sampling as an opportunity to place your products in the hands of key pet owners

Coupons

Signage in any of our facilities (adoption centers, memorial parks, veterinary practices, learning centers)

Special event promotion

Elements of a Corporate Partnership:

Direct Donations: Companies can make contributions for any amount to support our mission or a specific program.

Cause-Related Marketing Promotions: With this type of promotion, a percentage of a company's product revenues are donated to Bideawee. Our trademark, logo and proprietary library may be used to promote the affiliation with Bideawee.

Consumer Donations: Retailers can enable their customers to add a contribution to their purchases. When merchandised at point-of-sale and throughout the organization, these programs successfully generate customer and employee goodwill.

Gift-in-Kind: Companies donate products or services to support the work of Bideawee. Examples of generous contributions include pet supplies or food, books for our Reading to Dogs program, software, car rentals, hotel rooms, airfares, furniture for our Learning Centers.

Sponsorship: Through multiple annual sponsorships companies demonstrate their commitment to children in a cost-effective and meaningful way.

Employee Involvement: Through sponsorship, matching gift or payroll deduction programs, employees can benefit homeless animals in need. At the same time, company public relations and employee/employer relations are greatly enhanced.

Foundation Support: Companies may donate funds or services through their foundation. Corporate foundations represent a significant source of support for Bideawee.

Please contact us for more information about Bideawe and the benefits of being a corporate partner at 516.220.4412 or corporate@bideawee.org