Media Center

Bideawee is often used as a resource for media outlets around the globe when researching pet stories.  The media community consistently turns to us for our perspective and expertise on a variety of topics ranging from pet health to adoption.  We welcome these inquiries and our communications group can facilitate interviews with our experts.  We routinely appear in broadcast media and have been media trained so that the media community can be assured that our staff can deliver when the need arises.

  • Press Releases
  • Meet the Experts

    Bideawee has a variety of experts on staff that can be used as resources for the media. Areas of expertise include Pet adoption, animal health and safety, animal training, veterinary medical care, pet loss, pet therapy, volunteering, disaster preparation and non-profit management.  Please view the bios of some of our experts that are available as resources to the media.

    Dolores Swirin-Yao brings to Bideawee more than 30 years of experience in the leadership and management of complex, multi-faceted non-profit organizations. Prior to accepting the position at Bideawee, Dolores was Executive Director of the York College Foundation and Vice President for Institutional Advancement of York College of the City University of New York (CUNY) in Jamaica, Queens.

    Before working at CUNY, Dolores served as Chief Executive Officer of the Girl Scout Council of Greater New York, the largest girls-only leadership organization working in the five boroughs of NYC. She previously served as Executive Director of the New York City Chapter of The Leukemia & Lymphoma Society and held senior management and development positions at the American Red Cross of Greater New York, the Beth Israel Medical Center in NYC, and the Albert Einstein Healthcare Network in Philadelphia, PA.

    Ms. Swirin-Yao earned both MA and BA degrees in French Literature at Columbia University. She is currently a member of the board of the New York State Animal Protection Federation.  Dolores is an avid animal lover who understands the importance of the bond between people and pets. Ms. Swirin-Yao lives with her husband, two children and Bideawee puppy, Tami, adopted in the spring of 2016, and a second Bideawee dog, Simba, adopted in the fall of 2016, in Brooklyn. Dolores' mother Henrietta recently joined the household, along with her new Bideawee foster cat, Wall-E. 


    Dr. Shian Simms joined the Bideawee family in October of 2014 as the Vice President of Veterinary Medicine.

    Inspired by her childhood pug, Rick, she was determined to become a veterinarian and care for animals in need. In 1995, she moved from Singapore to the United States to pursue her veterinary medicine degree, and graduated from Purdue University in 2001.

    Upon graduation, Shian moved to the San Francisco Bay Area and completed an internship at Santa Cruz Veterinary Hospital with a focus on emergency medicine and critical care. Over the next 12 years, she spent her time in referral hospitals and emergency clinics in the Bay Area as an emergency clinician. In 2008, she joined the San Francisco SPCA as their staff ER veterinarian. She loves working with shelter animals as well as helping family pets feel better.

    In 2013, Shian relocated to New York City with her cat, P. She was most recently the medical director at a private practice on the Upper East Side. When not at work, she enjoys playing tennis, running, fostering kittens, going to the opera, and exploring New York City.


    MICHAEL RUEB, CPDT (Certified Pet Dog Trainer)
    Michael Rueb has his CPDT (Certified Pet Dog Trainer) certification and is the Training & Enrichment Manager at Bideawee. Mike has introduced several new Bideawee programs, open to the public, such as Puppy and Kitty Kindergarten classes and affordable one-on-one training.

    Mike's work for resident canines and felines has enhanced the quality of life of the animals here at Bideawee. Under his leadership, Bideawee's Behavior and Training Department has significantly reduced the number of animals returned after being adopted and has brought Bideawee to the innovative forefront in community education and high-quality care for Adoption Center animals.

    Mike has appeared on a number of television programs on animal behavior and is a regular contributor to a variety of print and online media outlets in the New York metro area. Mike's approachability and ability to translate animal training techniques into language that is easily understood and adopted make him an a highly sought after contributor on animal training stories or demonstrations.
  • Newsletters

    Bideawee publishes monthly newsletters to keep pet lovers updated on the latest pet success stories.

    February 2017

    December 2016

    October 2016

    August 2016

    June 2016

    April 2016

    October 2015

    August 2015

    June 2015

    April 2015

    February 2015

  • Contact

    Linda E. Dunbar
    Split Second Communications
    Mobile: 917.969.5609

    Melissa Treuman
    Director of Brand Communications
    866-262-8133 ext. 7270